14. Go-to-Market Strategy

Launch Strategy

Soft Launch:

  • Limited chains (Ethereum + Arbitrum)

  • Major tokens only (ETH, USDC, USDT, WBTC)

  • Conservative transaction limits

  • Focused user testing

Full Launch:

  • Additional chains

  • Expanded token support

  • Higher transaction limits

  • Marketing push

Growth Phase:

  • Feature expansion

  • Partnership integrations

  • Volume incentives

  • Community programs

Marketing Plan

Target Audiences:

  1. Cross-chain traders

  2. DeFi power users

  3. Protocol integrators

  4. Institutions

Key Marketing Channels:

  • DeFi-focused publications

  • Crypto Twitter

  • Discord community

  • Partner networks

  • Industry events

Key Messages:

  • "Instant Cross-Chain Swaps Without Collateral"

  • "The Bridge That Doesn't Feel Like a Bridge"

  • "Capital Efficiency Reimagined"

Partnership Strategy

Integration Partners:

  • Wallets

  • Portfolio trackers

  • DeFi protocols

  • Yield aggregators

Technology Partners:

  • Bridge protocols

  • Flash loan providers

  • Data providers

  • Security services

Go-to-Market Partners:

  • Marketing collaborations

  • Co-promotional activities

  • Joint incentive programs

  • Educational initiatives

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